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Little Robot Big Dreams

The Highs, Lows, and Lessons Learned of a Shark Tank Startup

Follow the Founders of TROBO on their biggest Entrepreneurial Journey to date. Learn about the life of an Entrepreneur as you get a behind-the-scenes look at this honest book about one of the most interesting toy startups to launch this decade. Below are the checkpoints these two fathers have hit during their first 2+ years in business. This journal starts with their unlikely launch at Startup Weekend and ends just before the airing of their Shark Tank episode. 
 
Get insights to what it means to Kickstart your company, get a grant, get onto Amazon Exclusives, get onto Shark Tank, and more! Hear first hand how emotionally challenging the ups and downs can be, and use all of this information to guide your own startup or inspire a friend!  
 
TROBO’s Entrepreneurial Journey: 

  • Startup Weekend 
  • Incubation & Co-Working 
  • Toy Fair 
  • Maker Faire
  • KICKSTARTER 
  • Patents, Hiring, Prototypes, … 
  • Pitching Y-Combinator 
  • NSF SBIR Grant  
  • Production Woes 
  • Product Launch 
  • First holiday season 
  • Amazon Marketplace, FBA, & Exclusives 
  • Shark Tank 

 
What are TROBOs? TROBOs are cuddly, wirelessly connected robots that read stories about science and math to children using mobile devices. They are a part of the growing $3B dollar connected toy market. 
 
About the Authors: 
Jeremy Scheinberg is a theme park Systems Engineer with an MBA. In his 19+ year career, he traveled around the world working on rides and shows for NBC, Universal, Lego and Disney and eventually became the COO of his company. He is a father of two lovely children. 
 
Chris Harden is an Electrical Engineer with an MBA. In his 18+ year career, he worked on shows for Disney, museums, and other themed entertainment, helped to launch the Coke Freestyle machine, the Ford MyTouch, the Kindle Fire, and several games for EA SPORTS. He is a father of one lovely kiddo and has one on the way. 
 
All product names and brands are property of their respective owners. All company, product and service names used in this book are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. Written by Chris Harden & Jeremy Scheinberg ©Skookoo, LLC 2016.

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Book Details: 

6″ x 9″ (15.24 x 22.86 cm) 
Black & White on White paper
108 pages
SKOOKOO, LLC
ISBN-13: 978-0997288612 
ISBN-10: 0997288612 
BISAC: Business & Economics / Entrepreneurship